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DIY Research Article a Marketing Research Association Winner!

Great news! My article on DIY research “Why It’s Good for Everyone” won the counterpoint contest recently run by the MRA’s Alert! Magazine.

The article is reprinted in the MRA blog, here: Link1

I’ve received some amazingly positive response to the article. Most notably, from one of my favorite market research bloggers, Jeffrey Henning of Vovici, who declared it, “The best thing @ResearchRocks has ever written!” (@ResearchRocks being my twitter name).  It got circulated widely around the Twitterverse, and was even cited as inspiration for a wonderful blog entry by Canek Riestra (@criestra) here: Link2,  or in English here (using Google translate—so an ok version, but not perfect): Link3

Winning the contest also means I will have the opportunity to write 4 more columns in 2010 for Alert! My next article will be in the June issue.

So in case you missed it, here it is: Link4.  I welcome any feedback! And I always enjoy a good debate 😉


Kathryn Korostoff

Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. She is also a professor at Boston University, where she teaches grad students how to analyze and report quantitative data.

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2 thoughts on “DIY Research Article a Marketing Research Association Winner!”

  1. Hi Kathryn – Congratulations! I’m looking forward to seeing your future submissions in Alert! magazine.

    I agree that DIY approaches are here to stay, I’ve given talks to various groups on the benefits of DIY including some tips/pitfalls to consider. Often some organizations find that it makes the most sense for them to handle some pieces internally (e.g,. questionnaire design) and outsource others (data analysis) – which is relevant to another of your recent posts on ‘out-tasking’. This has been a great win-win situation for a number of my clients. People are smart and can do a great job handling some parts themselves, as long as they can commit the time to doing so. I think for us, as researchers, to ignore or try to squelch this trend is a mistake – it reminds me in some ways how the media tried to ignore/downplay bloggers in disseminating information to the public – look how that worked out!

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