Research Rockstar’s instructor roster is now 7 strong. Well, 8 if you count our founder, Kathryn Korostoff who also teaches. Check out the Research Rockstars who teach our market research classes:….
Research Rockstar’s instructor roster is now 7 strong. Well, 8 if you count our founder, Kathryn Korostoff who also teaches. Check out the Research Rockstars who teach our market research classes:….
No black flies. No sunburn. No snoring from the next bunk. Just an opportunity to immerse yourself in fun, interactive learning with a group of your market research peers.
Campers get to pick up to 6 online market research classes—all for just $800 per camper. All classes are taught in the Research Rockstar virtual classroom, by our expert instructors. Oops, we mean “camp counselors.”
The trial and error sketches can be considered a form of exploratory data analysis, and can help the researcher see the story in a more impactful way than staring at crosstabs all day.
When I tell our students that this trial and error approach is one of the techniques useful in data analysis, they are always happy to hear it. Why? Because it shows that insights are hard, and that great insights are rarely obvious from crosstabs alone. All researchers—even those of us with 25 years’ experience—have to work hard to find rich insights. The students are relieved because now they know it’s not just them;…
March and April market research training classes.
B2B Market Segmentation is hard. It is very different than segmenting consumer markets. Free video explains why.
Research Rockstar is thrilled to announce that Jeffrey Henning, president of Researchscape, will be a “camp counselor” at this summer’s Camp Rockstar for market researchers. He joins Kathryn Korostoff…
Research Rockstar celebrates new Online Market Research Training store opening with the Ultimate Market Research Training Give Away Drawing; Enter for a Chance to Win a Year of Market Research Training
What better way to prepare for 2012 success than to plan for some training? Research Rockstar’s training options have been expanded, and now include 4 options: Online Training: Self-paced, Flash-based… Continue reading A Blatant Sales Pitch for Market Research Training
This November 7th to 9th, many lucky professionals will be gathered in Orlando, Florida learning and networking at one of the industry’s premiere conferences: The Market Research Event (hosted by… Continue reading Not Attending TMRE This Year? Then Consider Market Research University Week
Announcing, “Think Outside The Survey”, a new eBook from Research Rockstar.
Today, some business professionals dismiss market research. Thanks, in part, to popular books like Predictably Irrational, they have learned that self-reported behaviors and attitudes can be unreliable. But the problem isn’t that all market research methods deal with these realities poorly—the problem is that many people assume market researchers rely exclusively on surveys and focus groups. And while these are great methodologies useful in many situations, they are among the most susceptible to the deficiencies of self-reported behaviors and attitudes.
