Dear Fellow Research Rockstar, Happy September! The summer ended up bringing a big change here at Research Rockstar. My colleague Nancy McAndrews has moved on to an exciting career opportunity.… Continue reading Rent-a-Researcher Program News!
Dear Fellow Research Rockstar, Happy September! The summer ended up bringing a big change here at Research Rockstar. My colleague Nancy McAndrews has moved on to an exciting career opportunity.… Continue reading Rent-a-Researcher Program News!
Learning to become a data-fluent market researcher? A good first step is learning about the wide variety of data sources available to most organizations. In market research, we commonly use… Continue reading [New Video] Data Sources Commonly Used in Big Data & Analytics
Data-centric businesses need data-fluent advisors. Or as Mckinsey likes to call them, “translators. ” What professionals will meet this need? Is it a good career path option? Market researchers seem… Continue reading [YouTube] Market Research Versus Big Data: Who Will Own the Consultative Role?
Dear Research Rockstars, Because you care about questionnaire design quality, I want to bring you another option for finding great and tested scales. This is a great resource for finding… Continue reading Awesome Resource for Questionnaire Scales
In a February 2018 HBR article, McKinsey identifies potential demand for millions of data-business “translators.” But check out their definition for this role’s skill requirements: sounds like market research &… Continue reading [New video] McKinsey Translators or Market Researchers?
As digital technology has proliferated, it seems that customer and loyalty has become more difficult to develop and sustain. This presentation will cover: The universal human perception process that drives loyalty with customers…
What do business strategy, cross-functional team management, CX and market research have in common? They are all phrases commonly mentioned in current market research and insights job postings. Today’s job… Continue reading [New video] Market Research & Customer Insights Career Coaching
You might know that I started experimenting with YouTube in April of this year. It’s been quite a learning experience. And that’s evident if you compare some of the early… Continue reading Our Most Popular 2017 YouTube Videos
If you come to Irvine, be sure to visit me at the Research Rockstar exhibit on January 30th or 31st. As always, I will be handing out Smartees (because researchers are smart!).
SSI and Research Now are both significant leaders in the online panel space. Now that they are merging, should market researchers care? Is this just a predictable case of… Continue reading [YouTube] SSI and Research Now Are Merging: Should You Care?
