We are thrilled to introduce you to the newest additions to our Research Rockstar instructional team, Marni Martens and Jim Newswanger. These exceptional researchers bring a wealth of knowledge and… Continue reading Introducing Instructors & Research Rockstars: Marni Martens & Jim Newswanger
It has never been easier to earn your new credential Have you been thinking about obtaining a professional credential for yourself or your Market Research & Insights team members? If… Continue reading Important Market Research Certificate Updates & Options
In the world of market research, we sometimes hear grumblings about “death by PowerPoint.” But contrary to widespread belief, many market research clients actually prefer slide deck-style reports to written… Continue reading The Surprisingly Stable Appeal of Slide-style Reports in Qualitative Research
In professional market research, combining qualitative and quantitative methods is often recommended for various scenarios. For example, conducting focus groups or ethnographic research as Phase 1 before a survey research… Continue reading Common Scenarios for Combining Qualitative & Quantitative Research
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. These LIVE eLearning opportunities include Q&A, Homework Review, Demonstrations, and much more! Not yet a Research Rockstar student?… Continue reading Live Events: Ethical & Legal, Market Segmentation, QDA & More
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access” below. Not yet a Research Rockstar… Continue reading Live Events: QRE 201, Open-Ended Questions, Writing Quantitative Research Reports & More
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access” below. Not yet a Research Rockstar… Continue reading Live Events: Mobile & Online Qual, Social Media Research, Open-Ended Qs & More
Announcing Research Rockstar’s New Market Research eLearning Format! Back in August, we let our students know that big changes were coming in 2023. And now they are almost here! We… Continue reading Motivate and Retain Research Talent
As market research professionals, the end of the year often means a mad dash to meet deadlines. On top of your Q4 crunch, sprinkle on a dusting of year-end reviews,… Continue reading Our Gift to You: a Sweet eLearning Deal!
As market researchers, we always want to produce high-quality survey data, and if we have terrible response rates that means we’re not getting enough people to complete the survey. A… Continue reading How to Improve Dismal Survey Response Rates
