Is the idea of “client-side” and “supplier-side” market research obsolete?
Is the idea of “client-side” and “supplier-side” market research obsolete?
Is Market Research a high-stress job?
It certainly can be.
But I can also tell you, after 25 years of doing market research, that there are known strategies for managing project-related stress. My favorite is one Research Rockstar students hear me talk about frequently: the preemptive strike.
Tell me if you’ve heard this one before.
A market researcher, a duck and a behavioral economist walk into a bar…
Whether you need help for an hour, a day or an entire project, we can connect you with our pool of 110+ Research Rockstars. These are market research professionals with various areas of expertise. Our Rent-a-Researcher clients enjoy the flexibility of being able to temporarily extend their staff with the exact skills they need.
The beauty of blogging is that it is inexpensive: anyone with a passion and a computer can host a blog. Of course, that also means quality varies…a lot. Let us… Continue reading Favorite Market Research Blogs for Research Rockstars
Do big tech changes mean big market research changes?
The MIT Technology Review recently published “Breakthrough Technologies 2015,” a fun and inspiring list, including some items with market research implications. Let’s take a quick look at that subset, and see how it could be leveraged for improving market research or creating research opportunities.
So many great market research articles, so little time.
It is hard to keep up with all of the great market research articles that get published. That’s why I am happy to share a compilation of article synopses. I took seven of the articles I liked best in 2014, and worked with my amazing college intern to write synopses of them. They have now been compiled into a single document.
We have compiled our top 10 articles from our blog for your convenience. The topics range from a fun look at innovation in, “Is Your Market Research the Functional Equivalent of an iToaster,” to practical tips such as time management for market researchers and how to interview quantitative market research job candidates.
So explore, learn and enjoy this compendium of Research Rockstar’s top 10 articles 2013-2014.
Whether you’re a beginner or a pro when it comes to market research, there will always be unfamiliar terms—especially as technology continues to evolve. Thankfully, there are many online glossaries to help you when you’re stuck.
In this article, Research Rockstar intern Sarah Stites has evaluated four of our favorite market research glossaries for ease of use and completeness. As a gauge of completeness, we tested for the inclusion of five terms: ethnography, laddering, MaxDiff, orthogonal, and projective.
I’ve been reading a lot of predictions for market research—the typical pontification we see at this time of the year. Some of it has been very inspiring, but too many just rehash the obvious.
Personally, I think there are a lot of interesting theories, a lot of long-term shifts taking place. But as for something we will truly experience in 2015? Something that will really change what we do, how we do it? It’s simple: video-based reports.
