Is the idea of “client-side” and “supplier-side” market research obsolete?
Is the idea of “client-side” and “supplier-side” market research obsolete?
Clients seeking to conduct a market research project typically choose one of two paths: do it in-house or outsource to a full-service market research agency. Pretty simple.
But now, a third option exists: out-tasking.
Quality is a concern no matter what country an outsourcing provider is based in—the US, India, France, Canada…anywhere. If you work with an agency and they outsource, you need to have some evidence that the outsourcing partner provides great work—and was not selected simply because they had the lowest price or a well-connected brother-in-law.