Market Research & Insights professionals face a dilemma in social situations: how do you answer the question, “What do you do?” Do you state your “profession” or your job title?… Continue reading Market Research Identity Crisis!
Market Research & Insights professionals face a dilemma in social situations: how do you answer the question, “What do you do?” Do you state your “profession” or your job title?… Continue reading Market Research Identity Crisis!
Market Research & Insights career opportunities are shifting. Do you have the skills employers are seeking? In this conversation, I illustrate new skills trends by looking at recent job postings from… Continue reading Market Research & Insights Job Skill Trends: Lessons from J&J, Google & Thermo Fisher
The most significant change for market research & insights professionals isn’t being talked about, and it should be. It isn’t about AI. Or automation. Or mobile apps. Or block chain. It’s about organizational structure. In this fast-paced presentation, Kathryn Korostoff will present her research on organizational structure changes, and how they are creating job title and skill requirement shifts. Let’s get specific and talk about implications for career planning.
Care about market research data quality? Of course you do! Lessons from behavioral economics can be used to inform market research methodology design decisions. Let’s use an example. Imagine you… Continue reading Can Market Researchers Apply Behavioral Economics Concepts to Improve Data Quality?
Isn’t it crazy how you plan and plan, and then just one schedule slip, and (bam!) you have three critical market research reports due the same week? It happens. We’re… Continue reading April showers: It’s raining…report writers!
Response rates for online surveys can be dismal. What to do about it? One option: improving survey invitation emails. Can they be better? What specific attributes would make them more… Continue reading [New Video] Which email invitation attributes boost online survey response rates?
Learning to become a data-fluent market researcher? A good first step is learning about the wide variety of data sources available to most organizations. In market research, we commonly use… Continue reading [New Video] Data Sources Commonly Used in Big Data & Analytics
Data-centric businesses need data-fluent advisors. Or as Mckinsey likes to call them, “translators. ” What professionals will meet this need? Is it a good career path option? Market researchers seem… Continue reading [YouTube] Market Research Versus Big Data: Who Will Own the Consultative Role?
Net Promoter Score (NPS) is a component of many customer experience (CX) programs. But as a research professional, you know debate exists about its usefulness. Does it accurately predict desirable… Continue reading 3 Free Resources That Answer Your CX & NPS Questions
Forget Words with Friends. Stop crushing that candy. Know what’s even more fun? How about finding ways to improve your market research work—and career—by applying behavioral economics (BE)! Fun, right?… Continue reading 3 Resources to Amp Up Your BE IQ in 25 Minutes or Less
