Data-centric businesses need data-fluent advisors. Or as Mckinsey likes to call them, “translators. ” What professionals will meet this need? Is it a good career path option? Market researchers seem… Continue reading [YouTube] Market Research Versus Big Data: Who Will Own the Consultative Role?
Net Promoter Score (NPS) is a component of many customer experience (CX) programs. But as a research professional, you know debate exists about its usefulness. Does it accurately predict desirable… Continue reading 3 Free Resources That Answer Your CX & NPS Questions
Forget Words with Friends. Stop crushing that candy. Know what’s even more fun? How about finding ways to improve your market research work—and career—by applying behavioral economics (BE)! Fun, right?… Continue reading 3 Resources to Amp Up Your BE IQ in 25 Minutes or Less
Good news, Researcher Rockstar! We have 8 amazing courses available for May, starting at just $100! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just… Continue reading Upcoming Research Rockstar Classes in May
Dear Research Rockstars, Because you care about questionnaire design quality, I want to bring you another option for finding great and tested scales. This is a great resource for finding… Continue reading Awesome Resource for Questionnaire Scales
No data source is perfect. Unfortunately, biased experts often over-promise and often under-deliver what their data source, or methodology, can deliver. Big data is no exception. So, what do market… Continue reading [YouTube] Everybody’s Biased: Plus 7 “Big Data” Challenges
Writing qualitative market research reports is hard. Whether you are reporting results from focus groups, online focus groups, IDIs, ethnography or online qualitative methods, it’s a tough job. In this… Continue reading [YouTube] A Great Way to Tackle Writing Those Tough Qualitative Research Reports
In a February 2018 HBR article, McKinsey identifies potential demand for millions of data-business “translators.” But check out their definition for this role’s skill requirements: sounds like market research &… Continue reading [New video] McKinsey Translators or Market Researchers?
What if you could analyze survey data yourself, using Excel, SPSS or R? So, you have some nice, fresh survey data? Great! Now it’s time to get hands-on with your… Continue reading (Free Video Samples) What If You Could Analyze Survey Data Yourself, Using Excel, SPSS or R?
As digital technology has proliferated, it seems that customer and loyalty has become more difficult to develop and sustain. This presentation will cover: The universal human perception process that drives loyalty with customers…
