Don’t Miss our Hands-on Summer Workshop: Using Text Analytics to Analyze Open-ended Questions

What? Research Rockstar’s summer workshop is right around the corner! Are you ready to get hands-on with some unstructured data analysis using an automated tool? You may have heard that… Continue reading Don’t Miss our Hands-on Summer Workshop: Using Text Analytics to Analyze Open-ended Questions

From Blue Hair Dye to Tips About Market Segmentation

What is the most common misconception about market segmentation? Come backstage with Research Rockstar Instructor Jeff McKenna to find out! Meet Jeff McKenna, industry veteran, and the founder of MCK… Continue reading From Blue Hair Dye to Tips About Market Segmentation

Introducing Michelle LeGros: World Traveler & Our New MR 101 Instructor

Why should you consider taking MR101? Come backstage with Research Rockstar Instructor Michelle LeGros to find out. Meet Michelle LeGros, an insights leader who brings strategic and practical insights solutions… Continue reading Introducing Michelle LeGros: World Traveler & Our New MR 101 Instructor

Advancing SPSS Skills: Meet Research Rockstar Instructor Julie Worwa

Meet Research Rockstar’s SPSS instructor for some inside tips on how her SPSS course can benefit your career Meet Julie Worwa, Research Rockstar’s SPSS instructor. She is also the sole… Continue reading Advancing SPSS Skills: Meet Research Rockstar Instructor Julie Worwa

Data Viz, Open-ended Questions, Sentiment Analysis & More

Save your team some spots in any of the 8 eLearning courses starting in July and August! And as always, even if you miss a live session, you can always use the… Continue reading Data Viz, Open-ended Questions, Sentiment Analysis & More

Pies, Bars…and Palm Trees?

Our success as market research and insights professionals is often measured by how well people comprehend and retain our results. One important way we do these things is by creating powerful data visualizations.… Continue reading Pies, Bars…and Palm Trees?

Doing More Online Qual? Read this first!

Are you doing more online qualitative research these days? That’s fantastic. Even if the reason for the shift is not so fantastic. A lot of our students and clients have… Continue reading Doing More Online Qual? Read this first!

How to Screen Quantitative Research Job Candidates: 10 Easy & Effective Interview Questions

Are you in the process of interviewing survey research candidates for your team? It’s harder than it sounds, right? Lots of applicants may think they have professional-level expertise, but precious… Continue reading How to Screen Quantitative Research Job Candidates: 10 Easy & Effective Interview Questions

Have You Seen the Updated Training Portal?

We’ve had some recurring questions about the new Training Portal and the updated membership pricing, so here’s a quick summary. The new portal is live and includes details on all 28 courses, Insights Association… Continue reading Have You Seen the Updated Training Portal?

FREE Market Research eLearning Trial

Free market research eLearning trial with the world’s largest catalog of market research eLearning! We offer 25+ courses on qual and quant topics including SPSS, report writing, data viz, client… Continue reading FREE Market Research eLearning Trial