The list of how people use Excel is endless. Manage your budget Log your running stats Prep a mailing list Create a home inventory Chart your health stats Excel has… Continue reading How are your Excel skills?
How are your Excel skills?
The list of how people use Excel is endless. Manage your budget Log your running stats Prep a mailing list Create a home inventory Chart your health stats Excel has… Continue reading How are your Excel skills?
I’m a cool weather person — I’m not a big one for heat and I love air conditioning. So, summer is my season to enjoy the cool air indoors and… Continue reading Cool Conjoint
Gamer lingo seems to be everywhere today, from finding power ups, to leveling up, to finding the closest Pokemon Go gym (mine happens to be our local Staples store). If… Continue reading Level Up Your Data Game

Gamer lingo seems to be everywhere today, from finding power ups, to leveling up, to finding the closest Pokemon Go gym (mine happens to be our local Staples store). If… Continue reading Level Up Your Data Game
Excel or SPSS? You might find that Excel is a better choice. You can analyze survey data with Excel. Learn how.
Spearheaded by Dan, we have developed a new curriculum around Excel as a data analysis tool. This training uses a flipped classroom model, supported by pre-recorded video lessons. In this model, the students watch videos as “homework” to learn the concepts. Then they meet the instructor in real-time in the virtual classroom
What if Excel could do 80% of the data analysis tasks that you use SPSS for?
If you haven’t looked at Excel as a survey data analysis tool in a while, look again. Better still, come take our brand new, one-of-a-kind class: Excel for Market Research Data Analysis. This 4-week program starts with pivot tables, covers t-test and chi-square tests, and continues up to and including regression. All in Excel.
There are four 4-hour workshops to choose from (topic details below). Each one begins at 9:30 a.m. and ends at 3:00 p.m., with a one-and-a-half hour lunch break. Sign up NOW for the Quirk’s Event 2016. To ensure the highest-quality learning experience, class size is limited.
eJournal Survey Practice By Barbara O’Hare, Matt Jans, Stanislav Kolenikov Synopsis by Research Rockstar intern Sarah Sites Surveys create valuable information for decision-making. According to an article in Survey Practice,… Continue reading Article Synopsis: “Training Needs in Survey Research Methods: an Overview”
Point-Counterpoint: What’s the Big Deal with Big Data?
I am biased. Having taught the predictive analytics class in the pre-conference workshops, I have some ideas about the role of market researchers, data scientists and the messy intersections between them. I mean us. Wait… OK, well, that’s why it is messy.
Here are a few points made by each speaker at the MRA’s Corporate Researchers Conference, followed by my take away.