What does your target market think of your brand? How does your target market perceive your brand as compared to your competitors’ brands? While brand research can be a very complex, exhaustive exercise, in many cases a simple approach may suffice. If you plan to do your own brand perception
With the summer season upon us, along comes a most welcomed relief for many market research project managers. The workload slows and creates a great opportunity to take care of some market research housekeeping. For survey writers, one of the best uses of slow time is to spend it creating
“Market research firm releases pet ownership study: Forgets to survey people who own cats.”
Can you imagine? Conducting a study on a topic, and forgetting to include participants who represent a large percent of the market?
It happens all too often. And we cannot blame the DIY researchers.
Join your Research Rockstar friends for an exciting day of free market research training at MRXU, the free market research Twitterversity on July 28, 2011 (7am-3pm EST).
We all know what the most common survey design mistakes are: having surveys that are too long, too onerous, or that have questions that are leading or biased in some way. But what about the next most common survey design errors? 1. Too many open-ended questions. Very often, when we’re
If you are tracking customer satisfaction at regular intervals, say quarterly or monthly, you may have found that your colleagues want explanations for every increase or decrease in scores—even minor ones. Do the latest results show slight customer satisfaction improvement? If so, they want to know why. If the latest