Once you have taken the time to craft a fantastic questionnaire, the challenge becomes: how do you get people to actually take it? Of course, having a great list (or
Technology is fundamentally changing how, when, where and with whom we do research. These changes fundamentally challenge the market research industry’s tired dogma of research being “great, cheap and fast—pick
The final presentation, when we deliver market research project results, feels like a huge accomplishment. The project is finally done! Or is it? Alas, our goal is not to deliver the results–it is to make sure our audience actually uses them.
If you throw “social media” and “market research” into a blender, what do you get? It depends on the exact recipe you select. The good news is that whatever you decide to try first, you can start with some free samples.
Are you or your colleagues interested in creating great online surveys? Have you been meaning to take a class, but perhaps found other options too boring, lengthy or costly? Then
Recently I’ve had the experience of working with several clients who are in the not-uncommon position of being a one-person market research department. And across all of them, I have noticed a recurring challenge: they get stuck in reaction mode, much like a juggler. Let’s look at this challenge and some tactics to address it.