Thanks to all who provided suggestions and ideas. Your input has been instrumental in planning these next two events. For those who missed the first Twitterversity, this is a Twitter-only event where mini-lessons are released with the hashtag #MRXU. It’s a great way to capture facts, definitions, and best practices.
Let’s get a few facts on the table, shall we? We all have non-researcher friends, colleagues and acquaintances who are writing their own online surveys using one of the many free or low-cost tools. Despite all of the well-publicized voices shouting, “The survey is dead!”, “DIY” survey volume continues to
Once you have taken the time to craft a fantastic questionnaire, the challenge becomes: how do you get people to actually take it? Of course, having a great list (or access to an alternate sample source) is key. But so is the way in which you present your invitation. Think
Technology is fundamentally changing how, when, where and with whom we do research. These changes fundamentally challenge the market research industry’s tired dogma of research being “great, cheap and fast—pick any two. ” And this, in turn, challenges current market research agencies, suppliers and client-side market research departments. Why can’t
The final presentation, when we deliver market research project results, feels like a huge accomplishment. The project is finally done! Or is it? Alas, our goal is not to deliver the results–it is to make sure our audience actually uses them.
If you throw “social media” and “market research” into a blender, what do you get? It depends on the exact recipe you select. The good news is that whatever you decide to try first, you can start with some free samples.