We all know what the most common survey design mistakes are: having surveys that are too long, too onerous, or that have questions that are leading or biased in some way. But what about the next most common survey design errors? 1. Too many open-ended questions. Very often, when we’re
If you are tracking customer satisfaction at regular intervals, say quarterly or monthly, you may have found that your colleagues want explanations for every increase or decrease in scores—even minor ones. Do the latest results show slight customer satisfaction improvement? If so, they want to know why. If the latest
Thanks to all who provided suggestions and ideas. Your input has been instrumental in planning these next two events. For those who missed the first Twitterversity, this is a Twitter-only event where mini-lessons are released with the hashtag #MRXU. It’s a great way to capture facts, definitions, and best practices.
Let’s get a few facts on the table, shall we? We all have non-researcher friends, colleagues and acquaintances who are writing their own online surveys using one of the many free or low-cost tools. Despite all of the well-publicized voices shouting, “The survey is dead!”, “DIY” survey volume continues to
Once you have taken the time to craft a fantastic questionnaire, the challenge becomes: how do you get people to actually take it? Of course, having a great list (or access to an alternate sample source) is key. But so is the way in which you present your invitation. Think
Technology is fundamentally changing how, when, where and with whom we do research. These changes fundamentally challenge the market research industry’s tired dogma of research being “great, cheap and fast—pick any two. ” And this, in turn, challenges current market research agencies, suppliers and client-side market research departments. Why can’t