In a crowded marketplace, how can market research help your company stand out? By doing things your competitors aren’t daring enough to try. So let’s have some fun.
You have built up your in-house market research resources. Maybe standardized on a new survey platform. Perhaps hired some more market research staff. That’s great. Now that you have those skills and tools in place, let’s look at a few applications you may not have considered that will hone your competitive edge.
The results point to some important changes for the way market research is sold, conducted and reported. No surprise there—we all know that the rate of change in our industry is swift these days.
Online surveys are often treated as guilty, until proven innocent. The onus is on the researcher to assure the client (internal or external) that the research design is sound, the sample source is authentic, the data analysis thorough, and the deliverables error-free.
During the January 11th Twitterversity, one of the topic areas was, “About Survey Projects.”
Below is an excerpt from that section. The posts are from myself (@ResearchRocks), Annie Pettit (@Conversition), Manny Flores and Jeffrey Henning.
Did you participate in the January 11, 2011 MRXU Twitterversity? Even if you missed it, the word cloud below may give you a sense of what took place. Also, you can still get the transcript and other Twitterversity news. Just sign up here by January 21