The final presentation, when we deliver market research project results, feels like a huge accomplishment. The project is finally done! Or is it? Alas, our goal is not to deliver the results–it is to make sure our audience actually uses them.
If you throw “social media” and “market research” into a blender, what do you get? It depends on the exact recipe you select. The good news is that whatever you decide to try first, you can start with some free samples.
Are you or your colleagues interested in creating great online surveys? Have you been meaning to take a class, but perhaps found other options too boring, lengthy or costly? Then please join me for a practical, fast class on June 9th, in Waltham MA. In just under three hours, attendees
Recently I’ve had the experience of working with several clients who are in the not-uncommon position of being a one-person market research department. And across all of them, I have noticed a recurring challenge: they get stuck in reaction mode, much like a juggler. Let’s look at this challenge and
Is your organization doing more market research? Are people outside of the market research department becoming increasingly involved in research, either as “do it yourself” researchers or as members of cross-functional project teams? Imagine a baseball team made up of three professional ball players and six middle-aged guys from the
We get a lot of questions from people evaluating online survey platforms. And given that there are now more than 50 options available (see partial list at the end of this article), it is a bit confusing. Before you start evaluating options, consider these checklist items: