Research Rockstar blog…in a Word (Cloud)
Who doesn’t love a word cloud?
September 25, 2011
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Who doesn’t love a word cloud?
Do you cringe whenever you see a survey design crafted by one of your colleagues? Do you question whether your choice of scales and answer options is yielding the best data? Has your organization ever released an online survey—only to get results that are too vague to be actionable? Let’s
Fortune 500 researchers often juggle the need to deliver fresh customer insights with the mandate to minimize research costs. How do they do it? By cutting costs where they can, and embracing cool new technologies when applicable. Here are three strategies currently being embraced by Fortune 500 market researchers. #1:
10 things great market researcher project managers do: Challenge all assumptions Document deliberate project goals Think precisely about sample sources and screening criteria Plan for contingencies Manage client expectations (internal or external clients) Identify recurring themes or patterns of data and insights Weave individual findings and data points into key
… the real challenge is to realistically gauge the amount of work and skill levels you will need—should you go so far as to fire your market research partners (well, “fire” may be extreme, but “downgrade” may apply). A pilot phase…
As you begin to reconsider your mix of outsourced vs. in‑sourced market research, it is easy to get swayed by the very real, potential benefits: feasibility, responsiveness, security, costs. But even with compelling reasons for moving toward in-house research, proceed with caution. In fact, the best option is to take