Fortune 500 researchers often juggle the need to deliver fresh customer insights with the mandate to minimize research costs. How do they do it? By cutting costs where they can, and embracing cool new technologies when applicable. Here are three strategies currently being embraced by Fortune 500 market researchers. #1:
10 things great market researcher project managers do: Challenge all assumptions Document deliberate project goals Think precisely about sample sources and screening criteria Plan for contingencies Manage client expectations (internal or external clients) Identify recurring themes or patterns of data and insights Weave individual findings and data points into key
… the real challenge is to realistically gauge the amount of work and skill levels you will need—should you go so far as to fire your market research partners (well, “fire” may be extreme, but “downgrade” may apply). A pilot phase…
As you begin to reconsider your mix of outsourced vs. in‑sourced market research, it is easy to get swayed by the very real, potential benefits: feasibility, responsiveness, security, costs. But even with compelling reasons for moving toward in-house research, proceed with caution. In fact, the best option is to take
These days, it’s not uncommon for organizations that once relied heavily on outsourced market research to re‑think that practice. There are four primary reasons why you might be driven to consider bringing some, even most, of your market research processes in-house: Feasibility. There are over 50 online survey platforms alone,
Maybe online survey research needs the “Sazzies”, the Survey-Razzies? We can create awards for “Most onerous” or “most annoying” survey designs. Or how about, “Most spelling errors” or “Poorest chance of meeting intended goals”?