- Challenge all assumptions
- Document deliberate project goals
- Think precisely about sample sources and screening criteria
- Plan for contingencies
- Manage client expectations (internal or external clients)
- Identify recurring themes or patterns of data and insights
- Weave individual findings and data points into key take-aways
- QA ALL data before distributing
- Create deliverables that are appropriate to audience needs and abilities
- Distinguish between confirming existing and discovering new insights
Regardless of qualitative or quantitative methods, great project managers do these things. Some do them by instinct; others do them according to formal project management frameworks. But they all do them.
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