“So now our staff has been trained in market research best practices, but how do I remind them? I suspect that once they get caught up in daily work, and urgent deadlines, these lessons will fade from their minds.” This question came from a Research Rockstar client, and it raises
All of the well wishes we give and receive this time of year has me thinking. From a market research context, what am I wishing for everyone in the new year?
What better way to prepare for 2012 success than to plan for some training? Research Rockstar’s training options have been expanded, and now include 4 options: Online Training: Self-paced, Flash-based classes. These fully narrated classes are super convenient—learn the topics you want, from wherever you want, whenever you want. These
December can be a nice, calm month for market researchers. Typically a month with little data collection, few presentations and no travel, it’s an ideal time to do a little 2012 planning. Here are three tips to keep in mind:
Kathryn Korostoff will be presenting a one-hour webinar on Thursday, December 15, 2011 at 12:00 pm (CST). This webinar is ideal for anyone interested in learning emerging market research techniques.
Think Outside the Survey: 14 methods to change how your colleagues and clients perceive market research
In our new class, “Ask It Right: Choosing Answer Types & Scales”, Research Rockstar covers Likert Scales, Semantic Differential Scales, Constant Sum, Ranking Questions, Rating Questions and more. We specifically highlight examples of how to structure answer options for common research market needs, including customer satisfaction, product concept testing and