Remarkable Research Isn’t Just About Asking the Right Questions; It’s About Making It Easy for Respondents to Give You the Right Answers Remarkable Research isn’t just about asking the right questions; it’s about making it easy for respondents to give you the right answers. Anyone who designs online surveys quickly

Remarkable Research Requires a Commitment to Continuous Improvement Remarkable research requires assessing every completed market research activity. What worked? What didn’t? Were the clients (whether internal or external) satisfied? Were outside suppliers satisfactory? One way to do this is through a “post mortem” evaluation of the research process. After each

Remarkable Researchers Offer Their Clients Options If a client comes and asks for a survey, it’s up to the remarkable researcher to look at the project goals and recommend methodology options. While surveys and focus groups are great, remarkable research can leverage a diverse range of methods. When we offer

“So now our staff has been trained in market research best practices, but how do I remind them? I suspect that once they get caught up in daily work, and urgent deadlines, these lessons will fade from their minds.”  This question came from a Research Rockstar client, and it raises