Have you ever had difficulty creating reports based on interview, focus group, or ethnographic research results? You aren’t alone. Analysis and reporting of qualitative data is hard. But as market
Have you ever tried to change someone’s opinion? About anything? Whether it’s their opinion of a local restaurant or a national political figure, changing opinions is hard. Humans naturally form
If you want to understand how people feel about a product, is it better to ask them questions about it or to observe them using it? In market research, it’s
Are you designing a questionnaire for a survey project, but don’t know where to start? We can help. Our upcoming class, 10 Point Checklist for Questionnaire Design: Practical Tips for
Does this scenario sound familiar? You spend two weeks, two months, maybe more, working on an amazing piece of research. You deliver a fantastic report and give a great presentation.
Did you catch part 1 of our 2-part blog series on the importance of data fluency in market research? We hope you did, but if you didn’t you can check
