Are you a data-fluent market researcher? The modern business world is chock full of data-related concepts like ‘big data,’ ‘web analytics,’ ‘predictive data,’ and countless more. It’s a lot to
Thinking about taking the PRC exam soon? Then this is a must read. As experienced market researchers, it’s easy to believe that our day-to-day immersion in this field provides us
It is our job as market researchers to leverage concepts such as anchoring, framing and the power of default to help clients gain new insights. Learning these important behavioral economics concepts will improve your research designs and reports. Please note that this class will have pre-reading and homework assigned.
It’s no secret that response rates for surveys have plummeted in recent years. This is problematic; can you really trust the results of a survey that had less than a 1% response rate? Sure, we have sources for finding qualified people to take our surveys, but for some populations of interest, surveys aren’t the best choice. Luckily, today we have lots of options for collecting data from survey-avoiding populations….
The basics of quantitative analysis are attainable, even if you are new to the topic. This beginner-level course will teach you where to start your quant data analysis for survey research projects, how to get the most from frequencies and crosstabs, when to consider and plan for predictive analytics, how to work with data analysts and statisticians, and much more.
CX is hot. Hiring managers are often looking for “CX experience.” Many cool job openings these days have “CX” in the title. As a market researcher, you can with absolute integrity refresh your resume with today’s semantics—especially if you have done any of the 7 project types described above. You may not have known it, but you have been a customer experience expert for years. And now is the time to start bragging about it.
