Does your organization use the Net Promoter Score method of monitoring customer loyalty? If it does, you may have a love-hate relationship with it. Many market researchers do. It’s almost
Qualitative data is hot! How do I know? Because every week I talk to dozens of research and insights professionals while teaching Research Rockstar courses. And the topic has been
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Here’s a tough question: is the public shaming of social psychologist Amy Cuddy a cautionary tale for survey researchers? Social psychologist Amy Cuddy’s research on “power poses” was questioned because
Market segmentation and customer satisfaction are very different market research projects, but they have a lot in common: High-visibility projects. These tend to be projects where the results are highly
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