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How often do you see questionnaires that are effectively just a string of 5-point rating scale questions? Makes you cringe, doesn’t it? 5-point rating scales can be useful, but there
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Bias can get introduced at various points in a market research project. Here is a look at an often overlooked source of bias: bias that gets introduced during analysis and
Hey Research Rockstar students! Have you checked out the latest Riffs? Riffs are short video lectures on market research topics, most 4 to 8 minutes, and available for free in
Why many marketers still love focus groups and how to make sure yours are excellent. Yes, many marketers still love focus groups as a market research method. Today’s focus groups
