A great focus groups sparks their creativity—whether for sales, marketing or product development ideas. So many business professionals crave an authentic opportunity to learn directly from their target market, and a well-recruited, professionally moderated focus group can be a great way for them to have this experience.
In celebration of World Statistics Day, we had our amazing intern Sarah put together an infographic amalgamation of interesting statistics. What percent of Americans have pet reptiles? How much pizza… Continue reading October 20th is World Statistics Day!
eJournal Survey Practice By Barbara O’Hare, Matt Jans, Stanislav Kolenikov Synopsis by Research Rockstar intern Sarah Sites Surveys create valuable information for decision-making. According to an article in Survey Practice,… Continue reading Article Synopsis: “Training Needs in Survey Research Methods: an Overview”
Point-Counterpoint: What’s the Big Deal with Big Data?
I am biased. Having taught the predictive analytics class in the pre-conference workshops, I have some ideas about the role of market researchers, data scientists and the messy intersections between them. I mean us. Wait… OK, well, that’s why it is messy.
Here are a few points made by each speaker at the MRA’s Corporate Researchers Conference, followed by my take away.
Are the categories of quantitative and qualitative research still meaningful?
Many market researchers refer to the categories of quantitative and qualitative methods when describing our profession. Some specialize in one or the other, some equally cover both. It’s a perfectly fine categorization that is universally used.
But is it time for a refresh? Our profession has changed in recent years; shouldn’t our way of defining it?
Structured analysis also minimizes the risk of researcher bias. Don’t think it exists? There are actually several known forms of researcher bias, including Positive Bias and Inattentional Blindness.
Our recommendation is to use both approaches. Using both an unstructured and a structured approach…
I’ll be attending the MRA’s Corporate Researchers Conference. If you have never attended CRC before, I encourage you to check out the agenda and speakers. This event is high on content and low on sales pitches. In my totally biased opinion, it is a great event for professional market researchers and market research managers.
PBS Newshour, February 2015 By Jenny Marder Synopsis by Research Rockstar intern Sarah Sites Many researchers struggle to find willing survey takers. What if there were a website to which… Continue reading Article Synopsis: “The Internet’s Hidden Science Factory”
by Debra Mascott, Director of eLearning Curriculum, Research Rockstar, LLC This summer I tackled an arduous task: cleaning out my garage. I found no shortage of baskets, boxes, barrels, half-empty… Continue reading Cleaning the Clutter for Market Research Impact
Consumers may be irrational in their decision making, but according to behavioral economist Dan Ariely, they’re predictably so. For marketers, the implications are fairly straightforward. Consider the advice from Oliver… Continue reading What Market Researchers Need to Know About Irrational Consumers
