One aspect of setting client expectations is by distinguishing between confirming existing insights or discovering new insights
One aspect of setting client expectations is by distinguishing between confirming existing insights or discovering new insights
Remarkable research is not about replacing well-tested, proven methodologies (such as surveys and focus groups). It’s often about augmenting them. Alas, I see many cases where people eagerly embrace the “hot-new-thing.” I understand the temptation:
Remarkable Research is Delivered Using a Multi-Mode Strategy So you have a great new market research study completed. Now what? How do you deliver the findings with both impact and… Continue reading Principles of Remarkable Research: Part 7 of 20
Remarkable research is closer to our fingertips than ever before. One of the most efficient options is through social media research. By monitoring social media conversations using tools such as…
Market research exists on a continuum ranging from “quick and dirty” to “meticulous and complete.” And these days, there are some quick and inexpensive methods that aren’t that “dirty” at all….when big budgets and long timelines aren’t an option, useful information can still be gathered using creative methods.
Remarkable Research Requires Qualified Participants…For many market research projects, success can be foiled by unqualified or disengaged participants.
Remarkable Research Isn’t Just About Asking the Right Questions; It’s About Making It Easy for Respondents to Give You the Right Answers Remarkable Research isn’t just about asking the right… Continue reading Principles of Remarkable Research: Part 3 of 20
Remarkable Research Requires a Commitment to Continuous Improvement Remarkable research requires assessing every completed market research activity. What worked? What didn’t? Were the clients (whether internal or external) satisfied? Were… Continue reading Principles of Remarkable Research: Part 2 of 20
Remarkable Researchers Offer Their Clients Options If a client comes and asks for a survey, it’s up to the remarkable researcher to look at the project goals and recommend methodology… Continue reading Principles of Remarkable Research: Part 1 of 20
“So now our staff has been trained in market research best practices, but how do I remind them? I suspect that once they get caught up in daily work, and… Continue reading “Principles of Remarkable Research” Series Starts Tomorrow