Debating odd versus even survey scales? Read on for some tips and a free PDF summarizing research on survey research scales.
Debating odd versus even survey scales? Read on for some tips and a free PDF summarizing research on survey research scales.
I have great news. You may have already completed some of the requirements for earning a Certificate from the Insights Association! See our course list below to see if you… Continue reading Want an Insights Association Credential? Your Past Training Applies!
Writing great quantitative market research reports is hard! Often, we are working with tight deadlines and little support. Yet market research professionals all know that great reports are important to… Continue reading 3 Ways to Structure Quantitative Market Research Reports
No previous SPSS experience required! These courses feature real-time demonstrations, so you can follow along with your instructor and ask questions step-by-step. It’s like having an SPSS coach! Intro to… Continue reading Want To Analyze Survey Data Like A Pro? Then Learn SPSS!
If a client asks about factor or cluster analysis, what would you say? Do you know when to use these techniques? Do you know what using them implies for questionnaire… Continue reading Interested in Learning Factor and Cluster Analysis?
Boring reports are often caused by weak synthesis. Boring reports tend to be glorified lists of single data points, filled with dull statements like, “25% of people reported X, and 35% reported Y.” Or how about, “3 out of 5 customers prefer A, and 2 out of 5 prefer B.” Boring. But boring reports are fast to write, and given the pressure most researchers are under to write reports fast, it’s an understandable conundrum. So, what’s the cure?
Americans happily buy $1,000+ pieces of home exercise equipment, with the best of intentions. But what happens when the slick new gear is unpacked and assembled? Nothing. Many home exercise… Continue reading Open-ended Questions: The Home Exercise Machine of Survey Research
Excel or SPSS? You might find that Excel is a better choice. You can analyze survey data with Excel. Learn how.
Stumped trying to write a survey invitation? Here’s a great example to get you started.
Article Synopsis: Should I label all scale points or just the end points for attitudinal questions? E-Journal Survey Practice By Aaron Maitland Written by Research Rockstar intern Sarah Stites Experienced… Continue reading [New Article Synopsis] Current Thinking on Scale Labeling
