President, Kathryn Korostoff, was clear: it was time to raise the bar on self-paced learning for the market research industry. She gave me a mission: continue delivering the same high-quality content while improving student comprehension and retention. Oh, and keep it fun.
I knew this would be harder than “just add water.” Still, at least I had a library of existing, great content with which to work, and for eLearning developers like myself, that’s not always the case.
To get started,…
Here are three tips to keep in mind when submitting your training budget request:
1.Add context. When submitting your training request, put it in context. Rather than simply say, “I want to take a class on writing qualitative research reports,” show why. For example, “I want to learn new ways to analyze qualitative research so that I can really get the most value from our research investments.” …
Research Rockstar’s instructor roster is now 7 strong. Well, 8 if you count our founder, Kathryn Korostoff who also teaches. Check out the Research Rockstars who teach our market research classes:….
No black flies. No sunburn. No snoring from the next bunk. Just an opportunity to immerse yourself in fun, interactive learning with a group of your market research peers.
Campers get to pick up to 6 online market research classes—all for just $800 per camper. All classes are taught in the Research Rockstar virtual classroom, by our expert instructors. Oops, we mean “camp counselors.”
March and April market research training classes.
B2B Market Segmentation is hard. It is very different than segmenting consumer markets. Free video explains why.
Research Rockstar is thrilled to announce that Jeffrey Henning, president of Researchscape, will be a “camp counselor” at this summer’s Camp Rockstar for market researchers. He joins Kathryn Korostoff…
Wasting time on a bad interview just frustrates the interviewer and wastes time that could be better used elsewhere, so why bother? Unfortunately, in the quest to meet sample size goals and “not waste” sunk costs, too many researchers end up completing bad interviews.
When consumers purchase a product, they expect to get what they paid for. This is also true when companies purchase market research; unfortunately some no longer receive the high-quality tangible product they paid for, at least according to Gill Wales (as stated in her article published on Research-Live.com titled Will This Do.)
Imagine how your life would be if you could rely on your staff to:
Anticipate common project challenges
Specify effective project parameters….
