Customer Journey Mapping, AI Trends for Researchers, AI Coding of Open-Ended Survey Responses

We are excited to invite you to three upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Customer Journey Mapping, AI Trends for Researchers, AI Coding of Open-Ended Survey Responses

How’s 2024 Looking?

As the end of January approaches, I’d like to ask: is your Market Research & Insights team charging into 2024 with clarity and enthusiasm, or are you still seeking a… Continue reading How’s 2024 Looking?

Introducing Instructors & Research Rockstars: Marni Martens & Jim Newswanger

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We are thrilled to introduce you to the newest additions to our Research Rockstar instructional team, Marni Martens and Jim Newswanger. These exceptional researchers bring a wealth of knowledge and… Continue reading Introducing Instructors & Research Rockstars: Marni Martens & Jim Newswanger

Live Events: Ethical & Legal, Market Segmentation, QDA & More

Don’t miss these upcoming eLearning opportunities for market research & insights professionals. These LIVE eLearning opportunities include Q&A, Homework Review, Demonstrations, and much more! Not yet a Research Rockstar student?… Continue reading Live Events: Ethical & Legal, Market Segmentation, QDA & More

Live Events: QRE 201, Open-Ended Questions, Writing Quantitative Research Reports & More

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Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access” below. Not yet a Research Rockstar… Continue reading Live Events: QRE 201, Open-Ended Questions, Writing Quantitative Research Reports & More

Live Events: Mobile & Online Qual, Social Media Research, Open-Ended Qs & More

Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access” below. Not yet a Research Rockstar… Continue reading Live Events: Mobile & Online Qual, Social Media Research, Open-Ended Qs & More

Motivate and Retain Research Talent

Announcing Research Rockstar’s New Market Research eLearning Format! Back in August, we let our students know that big changes were coming in 2023. And now they are almost here! We… Continue reading Motivate and Retain Research Talent

Our Gift to You: a Sweet eLearning Deal!

As market research professionals, the end of the year often means a mad dash to meet deadlines. On top of your Q4 crunch, sprinkle on a dusting of year-end reviews,… Continue reading Our Gift to You: a Sweet eLearning Deal!

Special Topic: Market Research Participants = Independent Contractors

Two weeks ago, the Insights Association brought to light a very important issue regarding how research participants are classified according to labor laws. This topic is of paramount importance, so… Continue reading Special Topic: Market Research Participants = Independent Contractors

Setting Useful Objectives

Great Market Research Objectives for Successful Market Research Projects What makes a market research objective “good”? What makes it precise enough to guide a project such that, at the conclusion,… Continue reading Setting Useful Objectives