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Category: Market Research

Letting Clients Be More Than Research Participants

Calling on customers as consultants also has a hidden benefit: if your topic of interest is something that people may find too personal, too hard to be honest about—asking them indirectly can be most revealing. Jack may not be willing to tell you bluntly that he thinks your product is hard to use—that might make him feel stupid. But if you ask him how your product could be improved, he will be more comfortable suggesting that “some people” will find the product easier to use if the dials were just a little larger. It’s a twist on the old ploy, “It’s not for me, but…

CloudMaker from Tribe Research: Word Clouds For Real Research

CloudMaker is a word cloud tool that can draw input from web pages, Twitter feeds (though, alas, restricted to Twitter’s self-imposed 20 tweet limit), and CSV files. The CSV files part is the important one—since this is what allows you to import any text you want…like open-ended responses from a survey you were loathe to tally the hard way.

Tying Market Research to the Whipping Post

…given a choice between having a disciplined approach to discovering and measuring customer attitudes and behaviors versus taking wild-ass guesses? I’ll take a market research approach 95% of the time.

Essential Tips for Market Research in Multiple Languages

I recently had the opportunity to serve as a guest speaker for a Vovici webinar titled, “It’s Greek to Me: Multilingual Surveys.” It’s a great topic, and one that researchers… Continue reading Essential Tips for Market Research in Multiple Languages

Marketing Research Insights: 22 Visual Displays

A market research report that consists of 100 bar charts and pie charts is boring. And while I’d love to think market research has some socially beneficial aspects, curing insomnia is not what I have in mind.

Why Internal Clients Ignore Market Research Results

You’ve just spent weeks, maybe months, conducting some primary market research for your internal colleagues. Your happily deliver the end results. And instead of accolades and applause you get…deafening silence.… Continue reading Why Internal Clients Ignore Market Research Results

Using Customer Feedback to Inform Product Design Decisions

Using Customer Feedback to Inform Product Design Decisions: Some friendly info on MaxDiff analysis.

Customer Interview Projects with In-House Staff: Rewards & Risks

If you’re thinking about having non-researchers help out with customer interviews, it is certainly viable. And has some real benefits. But watch out for these common roadblocks.

Planning Your First Customer Satisfaction Research Project?

For example, a customer satisfaction research design meant to provide inputs to executive bonus calculations will be different than one designed primarily to inform organizational performance goals. In fact, any consultant or sales person who tells you their approach is the only legitimate one is only interested in sales—not insights.

Oh, no! There’s a cynic in the room!

In my experience, most market research cynics are simply people who have been burned in the past by bad research. It happens. So they need to be shown ample evidence that this research was done thoughtfully, with the best possible choice of sample source, methodology, and analysis techniques.