Are you bringing more market research in-house? Relying less on outside market research agencies? That can be a perfectly reasonable choice—for many reasons. But before you …
Are you bringing more market research in-house? Relying less on outside market research agencies? That can be a perfectly reasonable choice—for many reasons. But before you …
Have you found yourself needing to forecast a new product’s adoption potential? Sales volume by region for the next 3 years? How about the potential upside of a new distribution… Continue reading In Uncertain Times, Embrace Scenario Planning