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Category: Market Research

My Totally Unofficial, Brutally Honest 2010 TMRE Awards

Best Speaker: Dawn Lacallade from ComBlu. For content, delivery style and just being so refreshingly honest.

Most (delightfully) unexpected content: Kelley Styring’s presentation on the One-armed Dove Hunt, which is a core piece of research for her current project, “The One-handed World.”

Most amusing: This award goes to the Shopping Track. Apparently, research on shoppers is a rather slippery topic; I heard contradictory data from 3 Shopper Track speakers. I won’t name names. But I sat in on 3 sessions…

Market Research Budget Planning Tip 2: Conduct a Market Research Audit

If you really want to get the most from your market research investments, the first step is to do a brutally honest audit of your current research resources. Yes, it takes time. But with a structured approach, I have seen it completed in as little as ten business days.

Does Market Research Jargon Create Negative Perceptions?

“Marketing” versus “Market.” Why is “marketing research” 30% more popular as a Google search term than is “market research”?……

A New Type of Research Agency, Inspired by Stan Sthanunathan, Coca Cola VP of Global Insights

While Stan was presenting at the AMA’s Marketing Research Conference this week, he shared his view that for market research agencies to make the leap to being truly valuable to clients, they need to do more synthesis and make proactive recommendations. OK, coming from the guy who buys market research for Coca Cola, that sounds great. But is there broader demand for market researcers who can synthesize and be proactive?

Build A Virtual Market Research Department in 30 Days

If you have been thinking about expanding your market research investments but still aren’t quite ready to build an in-house team, another option is to build a virtual one.

Market Research Online Communities: 3 Key Questions

In a recent blog post, the folks at PluggedIn pose the question, “Can your company’s culture support a continuous MROC?” The authors wisely suggest that before investing in such a program, you carefully consider A) Do your really need it, and B) will your colleagues use it?

I’d like to expand this list of questions, by adding one more:

Market Research Project Disasters: Common Cause #1

Market Research Project Disasters: Common Cause #1

Letter to Client-side Researchers

…mplying that all in-house research is “bad” is as ridiculous as asserting that all agency-led research is “good.”

The Market Research Department: Much More Than Project Management

My premise is that one of the market research world’s greatest challenges is that market research departments spend 70% or more of their time on project management—as opposed to the strategic functions that would lead to more innovation.

Check Out The AMA’s 2010 Market Research Conference

The AMA’s 2010 Market Research conference is coming soon (September 26-28). I will be there, and encourage anyone interested in educational and peer networking opportunities to join me. Great Keynote… Continue reading Check Out The AMA’s 2010 Market Research Conference