Using Customer Feedback to Inform Product Design Decisions: Some friendly info on MaxDiff analysis.
Using Customer Feedback to Inform Product Design Decisions: Some friendly info on MaxDiff analysis.
If you’re thinking about having non-researchers help out with customer interviews, it is certainly viable. And has some real benefits. But watch out for these common roadblocks.
For example, a customer satisfaction research design meant to provide inputs to executive bonus calculations will be different than one designed primarily to inform organizational performance goals. In fact, any consultant or sales person who tells you their approach is the only legitimate one is only interested in sales—not insights.
In my experience, most market research cynics are simply people who have been burned in the past by bad research. It happens. So they need to be shown ample evidence that this research was done thoughtfully, with the best possible choice of sample source, methodology, and analysis techniques.
You’ve just spent weeks, maybe months, executing a great primary market research project. buy amoxicillin online amoxicillin no prescription You created a final report that just sings (insert angel chorus… Continue reading Why Won’t They Read the @#%! Research Report?!
I feel for Market Research Managers in charge of Brand Awareness trackers. It’s not as easy as it used to be. As the number of means by which brand awareness and familiarity are influenced increases, our ability to measure their impact becomes more difficult. Sure, you can still efficiently measure absolute awareness levels, but how useful is that if you don’t know what is driving them?
The market researcher who clings to conventional surveys and focus groups like a life raft on a turbulent sea is going to drown. Those who judiciously add various social media and ethnographic-based methods along with some of the other fabulous new qualitative research tools out there will be able to navigate through the storm—and best help clients choose the methods (or mix) for their unique needs.
Talking to competitors’ customers is a great form of market research and it is surprisingly feasible in many markets.
Do you need a little help identifying places where potential savings may exist in your market research budget? If so, here are some great questions to ask.
The day I beat my data to death: I poked it, pulled it, pummeled it. I sliced, slashed and skewered it. I tore it up into a thousand pieces and glued it back together into a Frankenstein mess. I abandoned it. I restarted from scratch. Seven times. I created 43 new variables, each of them a total waste. It wasn’t analysis any more; it was an act of violence.
