Data Viz, Open-ended Questions, Sentiment Analysis & More

Save your team some spots in any of the 8 eLearning courses starting in July and August! And as always, even if you miss a live session, you can always use the… Continue reading Data Viz, Open-ended Questions, Sentiment Analysis & More

Pies, Bars…and Palm Trees?

Our success as market research and insights professionals is often measured by how well people comprehend and retain our results. One important way we do these things is by creating powerful data visualizations.… Continue reading Pies, Bars…and Palm Trees?

Doing More Online Qual? Read this first!

Are you doing more online qualitative research these days? That’s fantastic. Even if the reason for the shift is not so fantastic. A lot of our students and clients have… Continue reading Doing More Online Qual? Read this first!

Which to Choose: Rank Order or Constant Sum?

As questionnaire designers, how do we maximize survey content while keeping them reasonable for our respondents? By making smart scale choices. And one of the common choices we have to… Continue reading Which to Choose: Rank Order or Constant Sum?

How to Screen Quantitative Research Job Candidates: 10 Easy & Effective Interview Questions

Are you in the process of interviewing survey research candidates for your team? It’s harder than it sounds, right? Lots of applicants may think they have professional-level expertise, but precious… Continue reading How to Screen Quantitative Research Job Candidates: 10 Easy & Effective Interview Questions

3 Common Survey Design Mistakes That Damage Data Quality

The struggle (for data quality) is real. And a large contributor to data quality risks in online surveys is, you guessed it, survey design. So how do we ensure that… Continue reading 3 Common Survey Design Mistakes That Damage Data Quality

Top 10 Email Etiquette Tips for Market Researchers

Have you ever sent an email to a supplier only to get an unexpectedly chilly response? Have you ever sent an email to a client requesting direction on an important… Continue reading Top 10 Email Etiquette Tips for Market Researchers

Have You Seen the Updated Training Portal?

We’ve had some recurring questions about the new Training Portal and the updated membership pricing, so here’s a quick summary. The new portal is live and includes details on all 28 courses, Insights Association… Continue reading Have You Seen the Updated Training Portal?

How Do Market Research & Insights Leaders Optimize Workloads & Budgets?

Is your 2020 already looking busy? You’re not alone in having big goals, a long-term outlook, and (for many) a flat budget. This begs the question: what options exist to… Continue reading How Do Market Research & Insights Leaders Optimize Workloads & Budgets?

Going Virtual: Tips for Making a Fast Move to Remote Work

[For my friends who now are managing a 100% virtual/remote team for the first time due to coronavirus concerns: tips from 15+ years of running virtual teams, facilitating online meetings… Continue reading Going Virtual: Tips for Making a Fast Move to Remote Work