“Why observe? Why not just send out a survey and ASK?” asked a frustrated coworker several years ago. She was talking about an ethnographic study we were doing which involved… Continue reading I’m Watching You
“Why observe? Why not just send out a survey and ASK?” asked a frustrated coworker several years ago. She was talking about an ethnographic study we were doing which involved… Continue reading I’m Watching You
Do you like Likert? Are you crazy about constant sum? Are 5-point importance scales your happy place? In survey design, scales are often used to quantify respondents’ attitudes or behaviors.… Continue reading Savvy Survey Scale Selection
It happens. You’re humming along doing your work and *ding* a project lands in your inbox that you didn’t see coming. Not an uncommon occurrence, right? It is inherent in… Continue reading Be Prepared
No, I’m not talking about Survivor: Market Research (how fascinating would that be!), I’m talking about ethnography. Mobile ethnography specifically. As you know, ethnography is the practice of spending time… Continue reading In the Wild
Python, C#, PHP, C, C++, Java, Perl, D3, R, Ruby, Swift, Go, and more… The list of programming languages reads like alphabet soup, and every year a new language seems… Continue reading What Language Should I Learn?
Let’s engage in a little “stress test”. When you think of customer satisfaction research, do you: Wonder how your organization will actually use the results when the project is done?… Continue reading Stressed over Satisfaction?
Do you have a favorite job interview question? Some like the Google-ish interview questions like: “How many ways can you think of to find a needle in a haystack?” Others… Continue reading Excel-lent!
I recently sat in on a research presentation, and at the conclusion of a thorough PowerPoint presentation with excellent data analysis and many actionable thought-starters, the senior executive approached the… Continue reading Use Dashboards to Stand Out
We are excited to offer a free Guest Lecture webinar on Friday, April 14th at 1 PM Eastern on the hot topic of Customer Lifetime Value (CLV)! Segmentation and targeting… Continue reading Measuring Customer Lifetime Value
Focus groups have been a mainstay of market research for decades and are well known to both researchers and non-researchers. For instance, hearing “I want to run a focus group”… Continue reading Let’s Focus
