View Staffing Solutions After 2025’s staggering 1.2 million U.S. job cuts, many market research and insights teams are entering 2026 with fewer hands-on-deck. According to Challenger, Gray & Christmas, that’s the… Continue reading To Market Research Teams Running Lean in 2026: You’re Not Alone
In professional market research, combining qualitative and quantitative methods is often recommended for various scenarios. For example, conducting focus groups or ethnographic research as Phase 1 before a survey research… Continue reading Common Scenarios for Combining Qualitative & Quantitative Research
For market researchers, the work of preparing survey research reports is a mix of tedious tasks and exciting analyses. We get to create data visualizations, identify “aha!” results, and craft… Continue reading A Realistic Look at Survey Research Report Automation with Expert Jeffrey Henning
Highly satisfied customers = revenue dollars. Or do they? Some data has shown that the relationship between customer satisfaction and customer spending behavior is surprisingly weak. In this article, the authors share their analysis of the relationship between satisfaction and business outcomes, gathering data from more than 100,000 consumers covering more than 300 brands. This data came from two sources, the American Satisfaction…
What does your target market think of your brand? How does your target market perceive your brand as compared to your competitors’ brands? While brand research can be a very… Continue reading Survey Template: Gauging Brand Perception
In Search of Useful Market Research Displays: Don’t Forget Venn Diagrams. Bored with bar and pie charts? Maybe it’s time to rethink the types of graphics you are using to display key research findings.
One graphic display that makes rare appearances in market research reports is the classic Venn diagram. It’s a wonderfully intuitive way to show overlapping groups. Attributed to John Venn, the Venn diagram was first introduced in 1880.
Talking to competitors’ customers is a great form of market research and it is surprisingly feasible in many markets.
