What do market researchers absolutely have to know? Plenty of attention is paid to questionnaire design, focus group moderation, data analysis, etc. Unfortunately, one can loose sight of client management. This is a powerful skill set that strengthens relationships, reduces stress, and makes work more rewarding for everyone—clients, researchers, and
Innovation that does require new software tools or applications to be developed can be “coded” or programmed elsewhere. What you, the research expert, might need to know: how to write software specifications so that you can…
A great focus groups sparks their creativity—whether for sales, marketing or product development ideas. So many business professionals crave an authentic opportunity to learn directly from their target market, and a well-recruited, professionally moderated focus group can be a great way for them to have this experience.
In celebration of World Statistics Day, we had our amazing intern Sarah put together an infographic amalgamation of interesting statistics. What percent of Americans have pet reptiles? How much pizza does the average American eat per year? What do we fear most? Get the answers to these and other fun
eJournal Survey Practice By Barbara O’Hare, Matt Jans, Stanislav Kolenikov Synopsis by Research Rockstar intern Sarah Sites Surveys create valuable information for decision-making. According to an article in Survey Practice, “…results from survey research now drive policies, decisions, and scientific knowledge in almost every sector of our social, educational, and
Point-Counterpoint: What’s the Big Deal with Big Data?
I am biased. Having taught the predictive analytics class in the pre-conference workshops, I have some ideas about the role of market researchers, data scientists and the messy intersections between them. I mean us. Wait… OK, well, that’s why it is