I’ll be attending the MRA’s Corporate Researchers Conference. If you have never attended CRC before, I encourage you to check out the agenda and speakers. This event is high on content and low on sales pitches. In my totally biased opinion, it is a great event for professional market researchers
PBS Newshour, February 2015 By Jenny Marder Synopsis by Research Rockstar intern Sarah Sites Many researchers struggle to find willing survey takers. What if there were a website to which they could post their surveys, exchanging a small incentive in return for successful completion? Great idea, right? Considering the increasing
by Debra Mascott, Director of eLearning Curriculum, Research Rockstar, LLC This summer I tackled an arduous task: cleaning out my garage. I found no shortage of baskets, boxes, barrels, half-empty paint cans, rusty garden tools and sundry other items that make it difficult to fit the car in the garage.
Consumers may be irrational in their decision making, but according to behavioral economist Dan Ariely, they’re predictably so. For marketers, the implications are fairly straightforward. Consider the advice from Oliver digital strategist Mark Fitzgerald, who advises that there are several important principles for marketers to know and incorporate if they
Have you ever cringed when observing a team member interact with a client? Did a client ever call to let you know that a team member said or did something that fell short of expectations? Perhaps a client suggested coaching for one of your team members or maybe you overheard
Tell us which of these market research monikers you like best in the comments below (or add your own), and receive a Research Rockstar coffee mug.