Best Practices
Promise Us You Will Never Field a Questionnaire Like This
Another great example of an awful questionnaire.
June 7, 2015
3 Comments
Another great example of an awful questionnaire.
As simplistic as it is, market research is often defined as either “qualitative” or “quantitative.” In conversational use, most researchers use and define these categories fairly similarly. But this is changing. While “qualitative” use and meaning is fairly consistent, we are seeing a notable fragmentation in what the phrase “quantitative research” means to market research practitioners and related professionals.
What are BE’s implications for questionnaire structure and wording? How about for focus groups and IDIs? What are the implications for pricing research? Branding research?…
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