
You are Not a Market Researcher
Tell us which of these market research monikers you like best in the comments below (or add your own), and receive a Research Rockstar coffee mug.

Tell us which of these market research monikers you like best in the comments below (or add your own), and receive a Research Rockstar coffee mug.

Recycling is not just for plastics and paper. Have you ever had the feeling that the data you collected for one market research project could be repurposed (recycled), if only

Is the idea of “client-side” and “supplier-side” market research obsolete?

Is Market Research a high-stress job?
It certainly can be.
But I can also tell you, after 25 years of doing market research, that there are known strategies for managing project-related stress. My favorite is one Research Rockstar students hear me talk about frequently: the preemptive strike.

Camp starts July 1st and runs through August 31st. Pick as many of the ten instructor-led virtual classroom experiences as you like, for one fixed price! These are live classes taught be expert researchers.

Pie charts have long been a staple way to convey data for market research reports, but are pie charts getting stale? Cutting a pie into slices to display percentages has been the de facto way to convey percentages of a whole. But fresh alternatives exist. Have you tried donuts? Or lollipops?