For your summer reading pleasure, we’ve assembled 10 of our best articles so far of 2016. They include highly relevant, current topics for market research professionals. We hope you enjoy these top picks from the Research Rockstar blog. July 27, 2016 Rank Order vs. Point Allocation – Which is
Summertime is a great time for eLearning. Save a spot in one of our upcoming classes on qualitative and quantitative market research topics.
All survey designers, at some point in their career, will face the challenge of having to maximize information content for their clients while balancing the cognitive load we are asking of our respondents. This post examines two options for eliciting a respondent’s preference – rank-order versus point allocation exercises. Rank
Americans happily buy $1,000+ pieces of home exercise equipment, with the best of intentions. But what happens when the slick new gear is unpacked and assembled? Nothing. Many home exercise machines are unused. Stationary bikes become expensive clothing racks. Elliptical become awkward home décor. In survey research, we also waste
Excel or SPSS? You might find that Excel is a better choice. You can analyze survey data with Excel. Learn how.
Stumped trying to write a survey invitation? Here’s a great example to get you started.