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[Market Research Articles] Our Top 10 Summer Reading List

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For your summer reading pleasure, we’ve assembled 10 of our best articles so far of 2016. They include highly relevant, current topics for market research professionals. We hope you enjoy these top picks from the Research Rockstar blog.

July 27, 2016Rank Order vs. Point Allocation – Which is the Better Option?
All survey designers, at some point in their career, will face the challenge of having to maximize information content for their clients while balancing the cognitive load we are asking of our respondents. Read More
July 15, 2016Open-ended Questions: The Home Exercise Machine of Survey Research
Americans happily buy $1,000+ pieces of home exercise equipment, with the best of intentions. But what happens when the slick new gear is unpacked and assembled?  Read More
May 13, 2016Must Read for Survey Researchers from the Pew Research Center
The Pew Research Center generously shared results from its analysis of nine online panels, and examines response consistency across these non-probability samples. Read More
March 31, 2016Article Synopsis: “Selective Sensitization: Consuming a Food Activates a Goal to Consume its Complements”
Have you ever baked a batch of cookies, only to realize that you were out of milk? Even though you normally don’t crave the beverage, eating cookies suddenly increased the desirability of a refreshing, cold glass of milk. Read More
March 16, 2016Want Employees to Embrace Change?  Train Them
A new Harvard Business Review article asserts, “To Stay Relevant, Your Company and Employees Must Keep Learning.” It’s written by Pat Wadors, Senior Vice President of Global Talent Organization at LinkedIn.  Read More
March 2, 2016[New Article Synopsis] Current Thinking on Scale Labeling
Experienced market researchers know that survey design is both an art and science, involving thoughtful consideration of question wording and order, length and scale selection. Read More
Feb. 29, 2016Article Synopsis: “The Impact of Survey Duration on Completion Rates Among Millennial Respondents”
Patience may be a virtue, but it has certainly never been one exhibited among Millennial survey-takers. With time now being the “scarcest of resources in an attention-based economy,” long questionnaires only harm the corporation and alienate the consumer.  Read More
Feb. 9, 2016The Best Market Research Blogs
The market research industry has a lot of blogs. But quality varies, so it can be challenging to decide which ones are really worth your time.  Read More
Feb. 8, 2016How to Plan a Great 2016 for Your Market Research? The answer in five questions.
Make 2016 your best market research year yet. Answer the five questions below, and you will be on your way.  Read More
Jan 7, 2016Are Market Research Project Managers Ready for New Project Management Tools?
Today’s project management tools are nearly ideal for market research project managers. And we can prove it.  Read More

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