Best Practices

[New Article Synopsis] Current Thinking on Scale Labeling

Article Synopsis: Should I label all scale points or just the end points for attitudinal questions? E-Journal Survey Practice By Aaron Maitland Written by Research Rockstar intern Sarah Stites Experienced

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New white paper

Onboarding: the Key to Making Teamwork Actually Work

Market Research

The Best Market Research Blogs

All of the blogs in our list cover timely topics—they are great resources to keep you current, without dragging you too deep into “shiny object” syndrome. BTW, in the interest of keeping this list unbiased, we did not include our own blog.

Click here to download our updated list of The Best Market Research Blogs now.

Best Practices

How to Plan a Great 2016 for Your Market Research? The answer in five questions.

As you put together your 2016 calendar, talk to your clients (external or internal) about what they envision as upcoming needs. Planning ahead makes everyone feel confident, so go ahead and ask your clients some specific questions now. For example:
•”Do you have brand awareness research that needs to be refreshed?”………

Data Analysis

Yes, You Can Analyze Survey Data Using Excel

Spearheaded by Dan, we have developed a new curriculum around Excel as a data analysis tool. This training uses a flipped classroom model, supported by pre-recorded video lessons. In this model, the students watch videos as “homework” to learn the concepts. Then they meet the instructor in real-time in the virtual classroom