When was the last time you really thought about: Your research and insights career path? Your career goals? What you would like to do, learn, or otherwise accomplish? I know
“Manageable pieces” “Bite sized chunks” “More easily digestible groups” Each of these are phrases that have been used to describe market segmentation, through which a target market is divided into
Back in November, we asked if market researchers were listening to (or ignoring) social media as a resource for market research. If your clients really desire customer insights, then you can’t
I’m just back from the Quirk’s Event, California edition. If you haven’t heard, Quirk’s Marketing Research Review launched an industry conference in 2015. A bold move in an already crowded
“I want to be a market researcher!” When I hear this from college students (and some grad students), I always probe deeper as to why. Often the students direct the
In Kathryn Korostoff’s presentation, “A Rising Data Tide Lifts All Research Boats”, she mentioned two hand-outs. Here they are: Kathryn’s presentation notes Research Rockstar’s framework for selecting data options If
