Big or Small: No Data Set is Perfect
What do big data, survey research, ethnographic studies, focus groups and customer analytics all have in common? They are all imperfect. Yes, they have their respective strengths, but none of
What do big data, survey research, ethnographic studies, focus groups and customer analytics all have in common? They are all imperfect. Yes, they have their respective strengths, but none of

Most folks will agree there are some essential life skills we all should learn, from tying our shoes to learning how to swim. In our industry, there are some essential

Has anyone ever asked you “If you had a superpower, what would it be?” The answers tend to range from “invisibility” to “superhuman strength” to “teleportation”. Did you know that

Hmmmm… Strawberry or hazelnut gelato? A new iPad or a refurbished iPad? Soup or salad? Leasing or buying a car? Paying for your software month-to-month or once annually? Let’s be

What do Facebook, Google, John Deere, the City of Chicago, Lloyds of London and Zillow have in common? They all use R for data analysis, statistical modeling, and more. According

We’ve all been there —sitting in the presentation that is 90+ slides of horizontal bar chart after horizontal bar chart after horizontal bar chart. Clients in those sessions often think
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