Market Research

Creating Magic Moments with Qualitative Research

Remember the old but classic awkward first date story about the person who goes on a blind date and hears “Enough about me, what do you think about me?” from

Market Research Training

In the Wild

No, I’m not talking about Survivor: Market Research (how fascinating would that be!), I’m talking about ethnography. Mobile ethnography specifically. As you know, ethnography is the practice of spending time

Market Research Training

What Language Should I Learn?

Python, C#, PHP, C, C++, Java, Perl, D3, R, Ruby, Swift, Go, and more… The list of programming languages reads like alphabet soup, and every year a new language seems

Market Research Training

Stressed over Satisfaction?

Let’s engage in a little “stress test”. When you think of customer satisfaction research, do you: Wonder how your organization will actually use the results when the project is done?

Market Research Training

Excel-lent!

Do you have a favorite job interview question? Some like the Google-ish interview questions like: “How many ways can you think of to find a needle in a haystack?” Others

Market Research Training

Use Dashboards to Stand Out

I recently sat in on a research presentation, and at the conclusion of a thorough PowerPoint presentation with excellent data analysis and many actionable thought-starters, the senior executive approached the