Gamer lingo seems to be everywhere today, from finding power ups, to leveling up, to finding the closest Pokemon Go gym (mine happens to be our local Staples store). If
I’m always delighted when I’m able to get out of the office and head to an event chock-full of research and insights professionals. It’s fun to talk shop with others
No one is an expert at any skill overnight— even best-selling author and entrepreneur Tim Ferriss, the self-proclaimed “human Guinea pig” who hacks everything from productivity to learning to dating
Think about the news these days. Often, when you hear about a company, if it’s not about a merger or earnings results, it’s about customer service issues. And especially in
“Why observe? Why not just send out a survey and ASK?” asked a frustrated coworker several years ago. She was talking about an ethnographic study we were doing which involved
Do you like Likert? Are you crazy about constant sum? Are 5-point importance scales your happy place? In survey design, scales are often used to quantify respondents’ attitudes or behaviors.
