As research and insights professionals, we spend a lot of time making sure we eliminate bias from our projects. Why? So that when we deliver our analysis and insights, we
Focus groups can be amazing – yielding fresh, rich, customer insights. They can be frustrating, ending up with a “data point of 1 = the loudest person in the room”
I love most HBR articles, and dove in eagerly. Alas, while fascinating research, the strategy this article implies is quite problematic. I want to address two problems with this strategy:………
The list of how people use Excel is endless. Manage your budget Log your running stats Prep a mailing list Create a home inventory Chart your health stats Excel has
“Should I use Twitter or has it just turned into a megaphone for sales?” “Hashtags are so confusing” “What’s my first step on Instagram” “What the heck is Snapchat?” These
Before I started working for Research Rockstar, I was a client! When I needed to get my staff on the same page regarding a specific skill (qualitative report writing for