Market Research

Would You Rather Be a Market Researcher…or a Fly?

Social Media Listening Lessons from Microsoft Would a market researcher rather be a spider, a bee or a fly? A fly, of course! Article Synopsis, “Market research at the speed of social media: How to leverage social intelligence” As market researchers, we would all love to be the proverbial “fly on the

Data Analysis

Coming Soon: Market Research eLearning on Writing Quant, Data Viz and SPSS 201

Don’t forget to save your spots for our upcoming courses. There are 7 courses with real-time sessions available from now through the end of December! And as always, even if you miss a live session, you can always use the recordings (most of our international students only use the recordings due

Market Research

Curing the Ills of Online Sampling for Survey Research

Survey researchers often use online panel providers to fulfill their data collection needs. Need 500 working moms to take your survey on vacation planning? Need 2,000 luxury car owners to take your survey on brand perceptions? You might be getting those research participants from an online panel provider. In this

Data Analysis

Real-time eLearning on Client Management, Sampling, SPSS & more

Don’t forget to save your spots for our upcoming courses. There are 12 courses with real-time sessions available from now through the end of November. And as always, even if you miss a live session, you can always use the recordings (most of our international students only use the recordings

Market Research

Now’s Your Chance to Come Backstage With Our Instructors!

Curious about some of our upcoming courses? Did you know that we recently published 5 interviews with our Research Rockstar Instructors?Read on for a backstage glimpse of some of our brightest and most inspiring instructors. Learn what makes them tick, how their courses can help your career and where to

Market Research

How to Improve NPS for Accuracy & Actionability

Opinions on the accuracy of Net Promoter Score (NPS) as a customer loyalty measure vary widely. But like it or not, a lot of organizations use NPS as a standard key performance indicator (KPI). So, it’s not going away anytime soon. The question for those of us who care about