For market researchers seeking a career move, sorting through job posts can be exhausting. Not helpful: job titles for those on market research & insights career paths continue to be fragmented. This trend started a few years ago, and it continues. A sampling of recent job posts for which many
Please join us for a year-end celebration Tuesday December 29th, from 6 to 7 PM Eastern. You might even win a prize! Thanks to all who voted for the 2020 Wrap Party! This was not planned, but since we’ve had so much interest, let’s do it! Let’s celebrate that 2020 is almost over and share
A huge topic for Market Research & Insights professionals is data quality, and in most cases, a key component of survey research data quality is driven by sample quality. The catch? Many of us don’t have our own pristine, in-house sample sources. Sure, some research teams primarily do research with
A surgeon wouldn’t begin surgery without first ensuring that their medical instruments were sanitized. And most professional researchers wouldn’t launch a new survey without first testing their instruments (the questionnaire). But these days there is a lot of temptation to skip the pre-test in order to shave off a day or three
Ethnographic research is a hot topic these days. Just check out recent market research-related job postings on Indeed and other job boards, and you will see it is widely mentioned as a desired skill (see image for a few recent examples). Sure, these days we are doing online or “mobile”
Do your qualitative research reports look a little dated? Maybe you have been using the same template for more than five years? Maybe a colleague or client has suggested the style needs an update? Or maybe you saw a report from another company and felt a twang of envy? Alas,