A huge topic for Market Research & Insights professionals is data quality, and in most cases, a key component of survey research data quality is driven by sample quality. The catch? Many of us don’t have our own pristine, in-house sample sources. Sure, some research teams primarily do research with
A surgeon wouldn’t begin surgery without first ensuring that their medical instruments were sanitized. And most professional researchers wouldn’t launch a new survey without first testing their instruments (the questionnaire). But these days there is a lot of temptation to skip the pre-test in order to shave off a day or three
Ethnographic research is a hot topic these days. Just check out recent market research-related job postings on Indeed and other job boards, and you will see it is widely mentioned as a desired skill (see image for a few recent examples). Sure, these days we are doing online or “mobile”
Do your qualitative research reports look a little dated? Maybe you have been using the same template for more than five years? Maybe a colleague or client has suggested the style needs an update? Or maybe you saw a report from another company and felt a twang of envy? Alas,
Social Media Listening Lessons from Microsoft Would a market researcher rather be a spider, a bee or a fly? A fly, of course! Article Synopsis, “Market research at the speed of social media: How to leverage social intelligence” As market researchers, we would all love to be the proverbial “fly on the
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