Market Research

New Examples in the Writing Quantitative Research Reports Course

News for students who have already taken, or are currently taking, our course on writing quantitative research reports: we have added new content that we think you will find very useful for your own report writing work. If you are a current student, please login to the course (direct link

Data Analysis

“Life hack” Trends As Consumer Behavior Early Indicators?

Life hacks hit at the heart of innovation by finding those little frustrations that resonate with all of us and creating simple solutions to overcome them. They usually involve repurposing existing products for new purposes or using packaging and peripheral objects that are otherwise obsolete. Hacks can come in many

Market Research Training

Your Research Rockstar eLearning Planner

To help our students and team leaders navigate all of our market research course offerings, we have created a new reference sheet with all of the details. The 2021 Research Rockstar eLearning Planner is a helpful listing of courses, durations, dates (for those choosing to attend real-time sessions in our

Market Research

Ideation in Online Qualitative Research

Now that online qualitative methods have become prevalent (as a percent of overall research done measured by either number of projects done or overall budget)[1], many of us have had the opportunity to really amp up the quality and broaden the scope of what we do with online qual. A

Market Research

Pandemic-related Market Research Topics You May Be Planning

President Biden recently announced that the federal government would be moving up the date for all adults to be eligible for vaccines by April 19th. As federal and state agencies work to make this rollout possible, the rest of us are beginning to look beyond our WFH screens to see what the rest of this year might have in store. Previous

Data Analysis

If Your Market Research Consultant Says This, It’s a Red Flag

Imagine that you’ve hired a market research consultant to do a big survey research project for your company, Acme Tea & Coffee. It’s a really important project, and you spent a lot of money and time to make sure it was done correctly. The research consultant delivers the results. In