Now that online qualitative methods have become prevalent (as a percent of overall research done measured by either number of projects done or overall budget)[1], many of us have had the opportunity to really amp up the quality and broaden the scope of what we do with online qual. A
President Biden recently announced that the federal government would be moving up the date for all adults to be eligible for vaccines by April 19th. As federal and state agencies work to make this rollout possible, the rest of us are beginning to look beyond our WFH screens to see what the rest of this year might have in store. Previous
Imagine that you’ve hired a market research consultant to do a big survey research project for your company, Acme Tea & Coffee. It’s a really important project, and you spent a lot of money and time to make sure it was done correctly. The research consultant delivers the results. In
Thank you to our friends at Ascribe for their support of our eLearning course on analyzing open-ended survey data. As many Market Research and Insights professionals know, open-ended questions are a powerful way to enhance the value of survey research. A well-constructed open-ended question can help us to “peel the
Good news for market research and insights professionals! Did you know that there are six categories of learning resources for our profession? It’s true. There are free resources (like YouTube and podcasts), webinars, industry conferences (all of which are online these days), university programs, online aggregators, and of course there
Grounded theory is a qualitative research methodology that is more common in other social science fields than in market research. So, if it’s new to you, you are not alone. The short story is that it is a methodology that gives us researchers a way to amp up the rigor