For many people in the Market Research & Insights profession, the fun part of our projects is delivering the results in written reports. This is where we really get to shine: we get to show that our methodology has resulted in useful and usable information. The challenge? We’re under pressure
As market researchers, we are often asked to recommend methodologies that answer specific business needs. In the old days, we would often default to the tried and true: surveys, focus groups and in-depth interviews (IDIs). And in the old days, business executive clients were often satisfied with those options. Times
What do you think a staffing service like ours sees more of: A) clients who want market research freelancers with general experience? Or B) those who want freelancers with vertical industry specific experience? We find that many Market Research & Insights teams need temp researchers with “horizontal” skills (such as moderation, report writing, stats/SPSS, etc.) more than vertical industry expertise. But that priority flips for teams that do
Research Rockstar Training & Staffing is pleased to announce its inaugural (Data)Vizapalooza Data Visualization Contest for 2021. The purpose of the contest is to celebrate the power of visualization in the Market Research & Insights profession, by sharing visualizations that convey information effectively. Research Rockstar students and freelancers registered in
Do any of these “SPSS pains” apply to you? You use an offshore partner for data analysis, and sometimes you’d like to check their work. Makes sense, right? We all want to watch data quality. But if their work is done in SPSS and you don’t have that skill on your
Have you been meaning to try using social media research tools but just haven’t had the time? We get it. Here’s a mini lesson in the form of three quick tips to help you decide if it might be applicable to your work. Tip 1: Social media analysis is for more