In this episode, Market Research experts Korostoff and Henning get into the details on what they see as must-have skills to rise to the demands of 2022. Their picks range widely from hard skills (for data visualization and survey platform expertise) to soft skills (new report writing skills and WFH
We are excited to share the new design for our Research Rockstar t-shirt! A special thank you goes out to our community of Rockstars who voted on design submissions and offered suggestions for improvement. Much like the greatest albums in history, Market Researchers often capture a snapshot in time by
The Work from Home (WFH) boom has impacted Market Researchers from two very different angles: first as employees/workers ourselves, and second as research methodologists. In this episode, the discussion tackles both: What does ongoing full or partial WFH mean for our profession, our teams, our collaborations, our career paths? What
Hot skills for Market Research & Insights professionals in 2022 include methodology topics (amping up mixed methods and methodology planning), online qualitative facilitation, report writing (to meet current style and format expectations), and anything to do with research rigor (amping up data quality). Look at a random set of current
Welcome to Part 2 of our 4-part series: Prepping Your Market Research & Insights Team for 2022. As Market Research & Insights professionals, what did we learn in 2021 that we should leverage as we plan for 2022? Part 2 of our series focuses on the question: “What did we
What market research methodology lessons did we learn in 2021 that should inform our 2022 plans? Welcome to Part 1 of a 4-part series: Prepping Your Market Research & Insights Team for 2022. What did we learn in 2021 that we should leverage as we plan for 2022? Part 1