Hot skills for Market Research & Insights professionals in 2022 include methodology topics (amping up mixed methods and methodology planning), online qualitative facilitation, report writing (to meet current style and format expectations), and anything to do with research rigor (amping up data quality). Look at a random set of current
Welcome to Part 2 of our 4-part series: Prepping Your Market Research & Insights Team for 2022. As Market Research & Insights professionals, what did we learn in 2021 that we should leverage as we plan for 2022? Part 2 of our series focuses on the question: “What did we
What market research methodology lessons did we learn in 2021 that should inform our 2022 plans? Welcome to Part 1 of a 4-part series: Prepping Your Market Research & Insights Team for 2022. What did we learn in 2021 that we should leverage as we plan for 2022? Part 1
We are thrilled to announce that Cindy Casper has joined the Research Rockstar instructional team. Research Rockstar students will benefit immensely from her vast knowledge of market research methods and data analysis techniques, and from her experience working with business decision-makers from leading companies. Plus, she has great enthusiasm for
For professional researchers, properly documenting your sampling plan is critical to ensuring a high-quality market research process. What is sampling and why is it important? If you are new to the term, sampling is about deciding who is going to participate in your research and how you will ensure that
If you do survey research, should you learn SPSS? What if you have colleagues who normally do the data analysis for you, might it still be worthwhile for you, as a market research professional, to learn SPSS? The answer is, “it depends.” There are several considerations, but one of the