We are thrilled to announce that Cindy Casper has joined the Research Rockstar instructional team. Research Rockstar students will benefit immensely from her vast knowledge of market research methods and data analysis techniques, and from her experience working with business decision-makers from leading companies. Plus, she has great enthusiasm for
For professional researchers, properly documenting your sampling plan is critical to ensuring a high-quality market research process. What is sampling and why is it important? If you are new to the term, sampling is about deciding who is going to participate in your research and how you will ensure that
If you do survey research, should you learn SPSS? What if you have colleagues who normally do the data analysis for you, might it still be worthwhile for you, as a market research professional, to learn SPSS? The answer is, “it depends.” There are several considerations, but one of the
When planning to do survey research, you have two choices: A) “wing it” and hope you get some decent data, or B) follow a professional approach and be confident you will get useful and usable data. If you plan to use your survey data for real business decisions, the obvious
With 2021 closing in just four always-too-short months, performance evaluations and 2022 planning are fast approaching. Are you on track to meet your 2021 goals? How about specifically your 2021 training goals? If not, no worries: it’s not too late! With a tiny bit of planning and some swift decision
For Market Researchers being offered a long-term work from home (WFH) option: should you accept? Many Market Research & Insights professionals are being offered full or hybrid WFH scenarios as long-term options. What’s the career-oriented market researcher to do? Would choosing a 100% work from home scenario impede your career?