If you do survey research, should you learn SPSS? What if you have colleagues who normally do the data analysis for you, might it still be worthwhile for you, as a market research professional, to learn SPSS? The answer is, “it depends.” There are several considerations, but one of the
When planning to do survey research, you have two choices: A) “wing it” and hope you get some decent data, or B) follow a professional approach and be confident you will get useful and usable data. If you plan to use your survey data for real business decisions, the obvious
With 2021 closing in just four always-too-short months, performance evaluations and 2022 planning are fast approaching. Are you on track to meet your 2021 goals? How about specifically your 2021 training goals? If not, no worries: it’s not too late! With a tiny bit of planning and some swift decision
For Market Researchers being offered a long-term work from home (WFH) option: should you accept? Many Market Research & Insights professionals are being offered full or hybrid WFH scenarios as long-term options. What’s the career-oriented market researcher to do? Would choosing a 100% work from home scenario impede your career?
For many people in the Market Research & Insights profession, the fun part of our projects is delivering the results in written reports. This is where we really get to shine: we get to show that our methodology has resulted in useful and usable information. The challenge? We’re under pressure
As market researchers, we are often asked to recommend methodologies that answer specific business needs. In the old days, we would often default to the tried and true: surveys, focus groups and in-depth interviews (IDIs). And in the old days, business executive clients were often satisfied with those options. Times