31 Days of Free Market Research Learning What 31 definitions should every Market Research professional know? We’ve picked our set of “must-know” items and are releasing one a day throughout July. Each term comes with an accurate, practical definition written for the market researcher professional. Check out the #mrx31 series on
New to Multinational Market Research? Here’s How to Avoid 3 Common and Costly Mistakes! Multinational market research projects are always fascinating learning opportunities, but they require significant planning in order to yield quality data. To get you started, Research Rockstar instructor Kathryn Korostoff has a few tips and tricks to
For market researchers, the work of preparing survey research reports is a mix of tedious tasks and exciting analyses. We get to create data visualizations, identify “aha!” results, and craft insights-igniting conclusions and recommendations. But there is also a LOT of grunt work. Creating basic charts, adding correct base numbers,
As market researchers, we often have projects where we seek to gather data about emotions. For example, studies related to product testing, ad testing, and brand perceptions all often include emotional content. So why do we care so much in market research about understanding emotions? In short, it’s because not
Want to feel more confident in your ability to optimize survey data quality? As market research professionals, we all want to be sure the data we share can be relied upon for making business decisions. In this Conversation, Research Rockstar instructors Kathryn Korostoff and Julie Worwa share some of the
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Available in both on-demand and real-time formats. Full Access Students (Backstage Pass FA/VIP and Certificate Program Students): Join our instructors for upcoming real-time, eLearning sessions. Upcoming classes are detailed below! All Students: The same courses are also available 24/7