As market researchers, we often have projects where we seek to gather data about emotions. For example, studies related to product testing, ad testing, and brand perceptions all often include emotional content. So why do we care so much in market research about understanding emotions? In short, it’s because not
Want to feel more confident in your ability to optimize survey data quality? As market research professionals, we all want to be sure the data we share can be relied upon for making business decisions. In this Conversation, Research Rockstar instructors Kathryn Korostoff and Julie Worwa share some of the
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Available in both on-demand and real-time formats. Full Access Students (Backstage Pass FA/VIP and Certificate Program Students): Join our instructors for upcoming real-time, eLearning sessions. Upcoming classes are detailed below! All Students: The same courses are also available 24/7
You’re busy. We get it. But what if a little training would help reduce your work-related stress? Our students often tell us that our classes helped them to refresh or advance their market research work by teaching them new skills or best practices. Don’t miss these upcoming eLearning opportunities for
Could your team use some junior-level researchers to whom they can delegate basic tasks? If so, we’d love to help connect you with eager, qualified, entry-level researchers. The Junior Researcher Program is part of our Rent-a-Researcher (RAR) temporary staffing service. Our clients often have entry-level research projects that may be
To assist our students and team leaders in navigating our market research course offerings, we have updated our popular Excel-based reference sheet with all the details: The 2022 Research Rockstar eLearning Planner is a helpful listing of courses, durations, dates (for those choosing to attend real-time sessions in our virtual