Best Practices

A Realistic Look at Survey Research Report Automation with Expert Jeffrey Henning

For market researchers, the work of preparing survey research reports is a mix of tedious tasks and exciting analyses. We get to create data visualizations, identify “aha!” results, and craft insights-igniting conclusions and recommendations. But there is also a LOT of grunt work. Creating basic charts, adding correct base numbers,

Best Practices

Identifying & Communicating Research Participant Emotions

As market researchers, we often have projects where we seek to gather data about emotions. For example, studies related to product testing, ad testing, and brand perceptions all often include emotional content. So why do we care so much in market research about understanding emotions? In short, it’s because not

Best Practices

Amp Up Your Data Quality in 20 Minutes

Want to feel more confident in your ability to optimize survey data quality? As market research professionals, we all want to be sure the data we share can be relied upon for making business decisions. In this Conversation, Research Rockstar instructors Kathryn Korostoff and Julie Worwa share some of the

Market Research

Live Events: Factor & Cluster Analysis, Conducting Global Market Research & More

Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Available in both on-demand and real-time formats. Full Access Students (Backstage Pass FA/VIP and Certificate Program Students): Join our instructors for upcoming real-time, eLearning sessions. Upcoming classes are detailed below! All Students: The same courses are also available 24/7

Market Research

Junior Researchers Are Available Starting At $50/hr.

Could your team use some junior-level researchers to whom they can delegate basic tasks? If so, we’d love to help connect you with eager, qualified, entry-level researchers. The Junior Researcher Program is part of our Rent-a-Researcher (RAR) temporary staffing service. Our clients often have entry-level research projects that may be