As market research professionals, the end of the year often means a mad dash to meet deadlines. On top of your Q4 crunch, sprinkle on a dusting of year-end reviews, a sprig of 2023 research planning, and maybe a dollop of financial reviews, and you may be looking to spike
As market researchers, we always want to produce high-quality survey data, and if we have terrible response rates that means we’re not getting enough people to complete the survey. A little while ago, we share a compendium of resources for email survey invitation response rates, but sometimes it’s not how
Two weeks ago, the Insights Association brought to light a very important issue regarding how research participants are classified according to labor laws. This topic is of paramount importance, so we wanted to make sure our Rockstars are up to date as well. The U.S. Department of Labor (DOL) has
Great Market Research Objectives for Successful Market Research Projects What makes a market research objective “good”? What makes it precise enough to guide a project such that, at the conclusion, the project will be likely to be perceived as successful? At Research Rockstar, we teach a 4-criteria model that professional
As Market Research & Insights professionals, we always strive to optimize survey data quality. It can be tricky, especially when surveying niche, over-surveyed or hard-to-find populations. When attempting to do survey research with these challenging groups, collecting data that is reliable enough (in terms of sample size and sample quality)
As a Market Research & Insights professional, you have likely heard the term “insights democratization.” Going back to its use in 2016 in a speech given by Ray Poynter, the phrase invokes a vision of organizations that have numerous data sources, and data-based findings, that are seamlessly shared within and