Market Research
Data Analysis

Live Events: Market Research 101, Data Fluency, Focus Groups & More

Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access” below. Not yet a Research Rockstar student? We have options. UPCOMING 1-HOUR LIVE EVENTS IN JANUARY Market Research 101. Join our 1-hour instructor-led live event on

Motivate and Retain Research Talent
Breaking

Motivate and Retain Research Talent

Announcing Research Rockstar’s New Market Research eLearning Format! Back in August, we let our students know that big changes were coming in 2023. And now they are almost here! We heard our students’ desire to access high-quality skill-based microlearning and listened: Research Rockstar will consolidate its eLearning formats for 2023,

General

Our Gift to You: a Sweet eLearning Deal!

As market research professionals, the end of the year often means a mad dash to meet deadlines. On top of your Q4 crunch, sprinkle on a dusting of year-end reviews, a sprig of 2023 research planning, and maybe a dollop of financial reviews, and you may be looking to spike

Best Practices

How to Improve Dismal Survey Response Rates

As market researchers, we always want to produce high-quality survey data, and if we have terrible response rates that means we’re not getting enough people to complete the survey. A little while ago, we share a compendium of resources for email survey invitation response rates, but sometimes it’s not how

General

Special Topic: Market Research Participants = Independent Contractors

Two weeks ago, the Insights Association brought to light a very important issue regarding how research participants are classified according to labor laws. This topic is of paramount importance, so we wanted to make sure our Rockstars are up to date as well. The U.S. Department of Labor (DOL) has

Best Practices

Setting Useful Objectives

Great Market Research Objectives for Successful Market Research Projects What makes a market research objective “good”? What makes it precise enough to guide a project such that, at the conclusion, the project will be likely to be perceived as successful? At Research Rockstar, we teach a 4-criteria model that professional